"New Podcast Episode Deals With Google Universal Search"
Is this the end of SEO, Search Engine Optimization Firms as we know it? Is this the reason why I get swop offers DAILY from nervous SEO firms who are not ready to handle THE BIG LEAP?
Stay tuned and find out.....
This podcast should answer most of your burning questions on the subject.....
Click here to get your own player.
Ted Cantu posted this on June 4, 2007 at 6:47 am.
Showing posts with label high google rankings for new jersey businesses. Show all posts
Showing posts with label high google rankings for new jersey businesses. Show all posts
Monday, June 4, 2007
Tuesday, May 22, 2007
Google Univeral Search - Is It Worth It?
A Recent trend has emerged to take Googles Search capabilities to a new height. There is talk going around about a new Universal Search that encompasses video, podcasting and more.... This is a good idea since this is where everything seems to be heading.....
Here is some straight talk:
Pandia: Another important change is Google’s gradual implementation of “Universal Search”. This means that the company will try to blend search results from various “vertical search services” (like news, blog, video and image search) into regular web search results.
This will make it even harder to get into that first page of results, won’t it?
Kalena: Yes. Universal Search will change the way people search as a whole, therefore impacting the existing business models of SEO and SEM firms.
It will boost the importance of non-text content within web sites, so for example, image and video content will become major marketing channels in their own right, rather than tools to attract visitors to text content. Search marketing firms can no longer rely on the optimization of web pages to gain top SERP positions for clients.
Pandia: What can a Webmaster do to increase her chances of getting listed in the alternative Google search databases? Does she have to set up blogs, produce videos and serve news?
Kalena: The goal posts have shifted again and webmasters need to rethink their strategy, as do SEM firms. A holistic approach incorporating social media, product placement, PR, blog and viral marketing, video and image optimization as well as traditional SEO and SEM/PPC may be required, or a smaller combination of these channels. It really depends on what the site’s target market is searching for.
It may require some time to study searcher patterns on Google’s new Interface before you decide on an approach. On the positive side, Universal Search provides a tremendous opportunity to get the jump on competitors who are slower to implement these tactics.
You can see the whole article here:
http://www.pandia.com/sew/456-jordan.html
Ted Cantu posted this article on May 23, 2007 at 1:45 am and can be found at http://www.1seomichigan.com
Here is some straight talk:
Pandia: Another important change is Google’s gradual implementation of “Universal Search”. This means that the company will try to blend search results from various “vertical search services” (like news, blog, video and image search) into regular web search results.
This will make it even harder to get into that first page of results, won’t it?
Kalena: Yes. Universal Search will change the way people search as a whole, therefore impacting the existing business models of SEO and SEM firms.
It will boost the importance of non-text content within web sites, so for example, image and video content will become major marketing channels in their own right, rather than tools to attract visitors to text content. Search marketing firms can no longer rely on the optimization of web pages to gain top SERP positions for clients.
Pandia: What can a Webmaster do to increase her chances of getting listed in the alternative Google search databases? Does she have to set up blogs, produce videos and serve news?
Kalena: The goal posts have shifted again and webmasters need to rethink their strategy, as do SEM firms. A holistic approach incorporating social media, product placement, PR, blog and viral marketing, video and image optimization as well as traditional SEO and SEM/PPC may be required, or a smaller combination of these channels. It really depends on what the site’s target market is searching for.
It may require some time to study searcher patterns on Google’s new Interface before you decide on an approach. On the positive side, Universal Search provides a tremendous opportunity to get the jump on competitors who are slower to implement these tactics.
You can see the whole article here:
http://www.pandia.com/sew/456-jordan.html
Ted Cantu posted this article on May 23, 2007 at 1:45 am and can be found at http://www.1seomichigan.com
Sunday, April 29, 2007
Writing For Spiders, Google Bots and Other Tekkie Things
"Writing Content For Two Audiences: How To Satisfy Both Types of Searching Clients"
Sales copy can take you places. It can take you into the offices of CEO's, Joint Venture Partners, and Angel Investors. Fine tuning your sales process online can do wonders too if you are paying close attention.
You can get yourself boosted high on the search engines if you do this right. Or you can blow it if you don't play by the rules. Spamming and keyword stuffing have taken on new definitions in the recent months. Online marketing is not what it started out to be. It is now a complicated game of skill and you must match wits with the search engines to seek your fortunes online.
If you do this correctly you can get high search engine rankings on Google and Yahoo. If you don't know the rules on doing this you can also end up getting banned and blacklisted! Its not childs play.
There are two styles of writing you must introduce to your copy.
1. Copywriting For Search Engine Spiders
Theres a formula for writing sales copy online if you want to get found. More importantly you have to present it in the right percentage and ratio so you will get found. There are roughly 12 places you need to put your sales copy so the search engine spiders can index you properly and you must do this on every page.
2. Copywriting For The Human Reader
This is another formular that you must put into place. Depending on where you put your content and how you shape up your offers this is going to dictate the level of success you achieve. Most companies forget to put in some sort of sales funnel on their web sites. They automatically launch into how much they can help in some way. They forget to make their sales pitch consumer focussed. The purpose of creating stunning sales copy is to keep the reader reading.
You must do a blend of these two styles to get a successful campaign up and running. Sounds confusing? It will take a little time to get used to. The best advice I can tell you is to get started writing and to get into the habit of doing this daily. There is nothing else that is going to give you the speed, style and control of your own words.
Not every copywriting style is going to sound good to you. Some styles won't click with you as well as others. Imagine being able to get up any day and fine craft your own sales copy and create your own deals. This is going to do wonders for your self esteem and your business.
Ted Cantu created this post on April 29, 2007 at 11:06 pm and can be found at http://seowebcoach.typepad.com
Sales copy can take you places. It can take you into the offices of CEO's, Joint Venture Partners, and Angel Investors. Fine tuning your sales process online can do wonders too if you are paying close attention.
You can get yourself boosted high on the search engines if you do this right. Or you can blow it if you don't play by the rules. Spamming and keyword stuffing have taken on new definitions in the recent months. Online marketing is not what it started out to be. It is now a complicated game of skill and you must match wits with the search engines to seek your fortunes online.
If you do this correctly you can get high search engine rankings on Google and Yahoo. If you don't know the rules on doing this you can also end up getting banned and blacklisted! Its not childs play.
There are two styles of writing you must introduce to your copy.
1. Copywriting For Search Engine Spiders
Theres a formula for writing sales copy online if you want to get found. More importantly you have to present it in the right percentage and ratio so you will get found. There are roughly 12 places you need to put your sales copy so the search engine spiders can index you properly and you must do this on every page.
2. Copywriting For The Human Reader
This is another formular that you must put into place. Depending on where you put your content and how you shape up your offers this is going to dictate the level of success you achieve. Most companies forget to put in some sort of sales funnel on their web sites. They automatically launch into how much they can help in some way. They forget to make their sales pitch consumer focussed. The purpose of creating stunning sales copy is to keep the reader reading.
You must do a blend of these two styles to get a successful campaign up and running. Sounds confusing? It will take a little time to get used to. The best advice I can tell you is to get started writing and to get into the habit of doing this daily. There is nothing else that is going to give you the speed, style and control of your own words.
Not every copywriting style is going to sound good to you. Some styles won't click with you as well as others. Imagine being able to get up any day and fine craft your own sales copy and create your own deals. This is going to do wonders for your self esteem and your business.
Ted Cantu created this post on April 29, 2007 at 11:06 pm and can be found at http://seowebcoach.typepad.com
Saturday, April 14, 2007
SEO - Direct Marketing Podcast for New Jersey Businesses
Click here to get your own player.
"No-Nonsense Online Marketing Podcast Launches for New Jersey Businesses"
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