What Is So Big About Copywriting?

"What Is Copywriting - Why Do I Need IT?"

Copywriter School » Blog Archive » - Marketing - - SEO - What is SEO Copywriting?: "Professional SEO copywriters that keyword paragraphs ideally be about 250 -500 words in length but no more than 100 words. These types of articles must be well written and informative with at least two of the search terms strategically placed within the text and other on-page elements.

Yet another use for these articles is as submissions to ezine and article directories where people will post them, along with a link to your site on their own site. This is a way of making others do your advertising for you and increasing traffic so that you can make a bigger profit with your website."

Source:
http://www.copywriterschool.com/?p=32

Copywriting is in simple terms your sales person. You need strong sales copy loaded with BUY ME incentives written into the sales pitch. You need to place these on your sites and make sure that people are reading them. You need to put these into your web pages. There is an art to this.

You will also need to put these sales letters into your ordering process ensuring participation. This is where a lot of companies miss it online. There is not a strong call to action on every page.

Copywriting and SEO are two powerful tools that go hand in hand. You will need these if you plan on outranking your competitors online. Keep in mind that many of your competitors are trying hard to look "cool" online and aren't focussing on what the search engine spiders are actually looking at.

This was posted by Ted Cantu, on April 29, 2007 at 10:06 pm and can be found at http://www.1seomichigan.com - log on to get "15 Secrets of Getting Better Rankings Online"