Sunday, April 29, 2007

Writing For Spiders, Google Bots and Other Tekkie Things

"Writing Content For Two Audiences: How To Satisfy Both Types of Searching Clients"

Sales copy can take you places. It can take you into the offices of CEO's, Joint Venture Partners, and Angel Investors. Fine tuning your sales process online can do wonders too if you are paying close attention.

You can get yourself boosted high on the search engines if you do this right. Or you can blow it if you don't play by the rules. Spamming and keyword stuffing have taken on new definitions in the recent months. Online marketing is not what it started out to be. It is now a complicated game of skill and you must match wits with the search engines to seek your fortunes online.

If you do this correctly you can get high search engine rankings on Google and Yahoo. If you don't know the rules on doing this you can also end up getting banned and blacklisted! Its not childs play.

There are two styles of writing you must introduce to your copy.

1. Copywriting For Search Engine Spiders
Theres a formula for writing sales copy online if you want to get found. More importantly you have to present it in the right percentage and ratio so you will get found. There are roughly 12 places you need to put your sales copy so the search engine spiders can index you properly and you must do this on every page.

2. Copywriting For The Human Reader
This is another formular that you must put into place. Depending on where you put your content and how you shape up your offers this is going to dictate the level of success you achieve. Most companies forget to put in some sort of sales funnel on their web sites. They automatically launch into how much they can help in some way. They forget to make their sales pitch consumer focussed. The purpose of creating stunning sales copy is to keep the reader reading.

You must do a blend of these two styles to get a successful campaign up and running. Sounds confusing? It will take a little time to get used to. The best advice I can tell you is to get started writing and to get into the habit of doing this daily. There is nothing else that is going to give you the speed, style and control of your own words.

Not every copywriting style is going to sound good to you. Some styles won't click with you as well as others. Imagine being able to get up any day and fine craft your own sales copy and create your own deals. This is going to do wonders for your self esteem and your business.

Ted Cantu created this post on April 29, 2007 at 11:06 pm and can be found at http://seowebcoach.typepad.com

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